Scenario
CTR × close-rate multiplier
Views you can realistically sustain / mo across locations
Already in-market list
% of clicks that are unique people (not repeats)
People who skip the ticket and book directly
Requests the booking team confirms
Of confirmed appointments, % that show
% of ticket buyers who book a consult in 30d
Production, posting, specialist interview time
Landing pages, workshop engine, email platform
Room, staff, materials per workshop seat
Booking labor per confirmed appointment
Pipeline
Expected scenario · monthlyResults dashboard
Monthly net
$14,541
gross production + workshop − total cost
Gross production
$16,448
5 sales × avg ticket
Workshop net
$86
21 tickets − fulfillment
Cost per kept visit
$147
= 0.046× avg ticket ($3,200)
Cost per sale
$388
total monthly cost ÷ sales
Views per sale
4,864
Shorts views needed for one sale
Cost per kept visit vs avg ticket: $147 vs $3,200. You acquire a kept visit for a fraction of one sale — efficient.
12-month projection
| Month | Ramp | Sales | Revenue | Net | Cumulative |
|---|---|---|---|---|---|
| M1 | 50% | 3 | $8,224 | $7,270 | $7,270 |
| M2 | 75% | 4 | $12,336 | $10,905 | $18,176 |
| M3 | 100% | 5 | $16,448 | $14,541 | $32,716 |
| M4 | 100% | 5 | $16,448 | $14,541 | $47,257 |
| M5 | 100% | 5 | $16,448 | $14,541 | $61,798 |
| M6 | 100% | 5 | $16,448 | $14,541 | $76,338 |
| M7 | 100% | 5 | $16,448 | $14,541 | $90,879 |
| M8 | 100% | 5 | $16,448 | $14,541 | $105,420 |
| M9 | 100% | 5 | $16,448 | $14,541 | $119,960 |
| M10 | 100% | 5 | $16,448 | $14,541 | $134,501 |
| M11 | 100% | 5 | $16,448 | $14,541 | $149,041 |
| M12 | 100% | 5 | $16,448 | $14,541 | $163,582 |
| 12-month net total | $163,582 | ||||
Get your Workshop Engine numbers
Send your snapshot — monthly net $14,541, 5 sales/mo, cost per sale $388 — and we'll follow up with a tailored plan.
Where you stand (Expected)
Modeling notes
Early Shorts samples — thousands of views over a few days — are not a forecast. This model uses your inputs and a few honest assumptions: a realistic sustained view rate, a click rate, and the share of clicks that are unique people. A booked visit only counts after NCC confirmation; a sale only counts on a kept visit. Adjust every slider to match your operation. Math runs live in your browser — nothing is sent until you submit the form.